Divine Chocolate, the first ever Fairtrade chocolate bar aimed at the mass market was launched onto the UK confectionery market. In an exciting new business model, the co-operative of cocoa farmers in Ghana own shares in the company making the chocolate bar.
Cocoa from Ghana is of a high quality and trades at a premium on the world market. Kuapa Kokoo's motto is pa pa paa - which means the best of the best in the local Twi language. Kuapa's premium quality cocoa is now sold to chocolate companies around the world.
Over the last decade Divine has grown in popularity around the world. You can now buy Divine across Scandinavia, in Netherlands, Czech Republic, and as far afield as South Korea, Hong Kong, Japan and Australia. The World of Divine is growing.