Waken

The No. 1 Sustainable Mouthcare Brand

Waken focus on beautiful packaging that you will want to display in your bathroom, effective formulations with sodium fluoride, and delicious tastes that use natural Mint and other natural ingredients to freshen your breath. They also have a variety of amazing Mouthwash flavours to try, which are best enjoyed with the brand’s stainless-steel sipping cup for the perfect serving size every time!

What makes Waken stand out?

Their products have been clinically tested, with results confirming their proven effectiveness for teeth & gums. These products contain real, natural ingredients and natural extracts to deliver a truly authentic taste. Waken only uses 100% post-consumer recycled plastic in their mouthwash bottles and recycled aluminium in their Toothpaste tubes.

Is Waken tested on animals?

No. All Waken Dental products are 100% vegan approved and certified by the Vegetarian Society. There are no animal derived ingredients and no alcohol in any of their products too.

Who owns Waken?

It was founded in October 2019 by Simon Duffy in the UK, who created the brand with the sole intention to bring fresh thinking to the very traditional world of dental products. By December 2019, not only had Waken manufactured four deliciously effective mouthwash flavours and a stainless-steel mouthwash cup accessory, these products had also become approved as vegan by the Vegetarian Society. A year later, and after many awards too, these products were officially certified carbon neutral, and by September of 2021 Waken had increased their product range to inlcude the likes of Bamboo toothbrushes, waterless toothpaste tablets, and toothpastes.

Who are Waken's target consumers?

Health conscious individuals, who care as much for animals and the environment as they do for their own teeth and gums. These products are also ideal for those people looking to step away from commercial dental brands, which often use synthetic fragrances, artificial colours or SLS during the manufacture of their products.