Pure Via Stevia is derived from nature and with zero calories it's the perfect sugar alternative for vegan, keto, and paleo diets. Crafted from the leaves of stevia rebaudiana, a plant that's been used as a sweetener for generations, Pure Via Stevia is a popular choice. As Stevia is naturally much sweeter than sugar we add in other plant-based ingredients: erythritol which acts as a bulking agent, and natural flavourings to give you the same great taste. It's perfect for hot drinks and sprinkling on your favourite foods.