Clean Beauty. It's in our DNA -100% Vegan -100% Cruelty Free -Enriched with Rose Geranium Flower & Aloe Vera -Tested for Sensitive Skin -98% + ingredients are plant based Cleanses away impurities and daily grime with essential oils and plant extracts, restoring skin's natural balance with rose geranium flower oil & aloe vera. Clean Beauty Credentials: 98.9% of the total ingredients are from natural origin, 99.55% of the total plant based ingredients are from organic farming, 22.1% of the total ingredients are from organic farming. For best results: apply to wet skin and massage into a lather. Rinse thoroughly.