Coconut, Rice milk, Shea butter. Thoughtfully crafted without parabens, silicones, or sulfates. Longer lasting fragrance. Cruelty free. Tested by people, not on animals. Safe for colour treated hair.have a good hair yay? treat your hair to the good stuff with this seriously moisturising shampoo that's infused with coconut, rice milk + shea butter to give undeniable shine + irresistible scent. lather with imagination, never sulphates or parabens. pssst... pair with our matching conditioner + try our simply nourish body wash to step out of the shower hair to toe in true comfort.