method all purpose is a powerful surface cleaner made with naturally-derived surfactants. It works by absorbing dirt rather than chemically degrading it. And method is biodegradable so you can clean your home without flushing super-toxic chemicals down the drain into our rivers, lakes and oceans. We're against that. Dirty doesn't have to roll downhill. No one holds their breath when slicing a grapefruit - we don't think you should have to when you clean either. And pink is a nice colour.