Ube Powder is made from purple yam, a naturally vibrant and versatile ingredient popular in South East Asian cooking and increasingly sought after for its striking colour and subtly sweet, nutty flavour. Ideal for baking, desserts, drinks, and creative recipes, it lets customers experiment with an on trend, visually striking ingredient at home. The 150g pack suits home bakers, food enthusiasts, and retailers looking to offer something a little different on their shelves.