Vanillabazaar

The UK's No. 1 Choice for pure Madagascan Vanilla Extracts

Vanillabazaar are purveyors of the finest vanilla products in the world. Unlike other Vanilla brands, who use alcohol during the extraction process, Vanillabazaar uses a different approach, choosing an extraction method featuring harmless, cooled gasses. This gas eventually evaporates, leaving a pure alcohol free vanilla extract that is suitable for the Halal diet.

What do Vanillabazaar produce?

They are responsible for the production and distribution of Madagascan vanilla extracts, vanilla pods and the finest vanilla powder. All of these products are 100% natural, without any artificial additives or colours, and are suitable for vegetarian and gluten free diets too!

How did the Vanillabazaar brand start?

It is a family business that started with humble beginnings in Great Britain more than a decade ago, in 2005, when the vanilla market was very different to how it is today. As one of the founding members, it was Sakina Jodiyawalla's wish to open the UK market to high quality, well priced vanilla products that came from her birthplace of Madagascar.  And when Sakina relocated to England, and settled in the capital city of London, she made this dream a reality. Fast forward to the present, and over the past few years the brand has become a go-to choice in the food industry for providing excellent quality vanilla products at competitive prices.

Is vanilla from Madagascar?

Madagascar is renowned as being the chef’s favourite variety of vanilla due to its unique flavour and quality, however it is grown in many countries around the world. All vanilla variations taste slightly different and have varying qualities that are dependent on the country’s local weather, soil composition, harvesting and curing techniques. As Vanillabazaar's founder was born and raised in Madagascar, it's no surprise to learn that Vanillabazaar works mainly with Madagascan vanilla in the production of their products so that you, the consumer, knows you are getting the best of the best.

What makes Vanillabazaar stand out?

Their vanilla comes directly through agents acting on behalf of Madagascar, and these savings are passed onto their customers without compromising the farmers’ income and quality of life. They have grown to amass a large network of clients situated throughout Great Britain and in many other countries around the world. These include major ice cream brands and dessert manufacturers. 

Who are Vanillabazaar’s target consumers?

It is evident that the brand is certainly targeting the halal market, however with that said, their high profile client base suggests they are as open to the idea of the worlds finest bakers using their products as they are to novices, who are just starting out on their home-baking career. The price of vanilla is ever-changing, and the vanilla market is currently cooling down after years of exorbitant prices. Vanillabazaar follows and respects the minimum price guidelines that have been set out by the UK government, meaning people from all walks of life and wealth can use their products without worrying about breaking their bank balance.