Really fruity taste, great for encouraging kids to brush! A certified organic, natural toothpaste safe for babies' gums and milk teeth. Non-toxic if swallowed by babies or children 100% natural - free from SLS and fluoride Removes plaque and reduces bacterial regrowth Contains antioxidant Olive Leaf extract which helps to protect gums 87% certified organic ingredients Organic Mandarin, Aloe Vera, Orange & Myrrh