BRULO is beer for the modern world, meticulously crafted to stand shoulder to shoulder with full strength craft classics. Founded by James Brown, who built Beer52 into the world's largest craft beer community, our world class liquid is strategically backed by the iconic founders of Beavertown and Funkin Cocktails. We refuse to use standard dealcoholisation methods that strip out body and aroma. Instead, our beers are built as alcohol free from the ground up, utilizing a specialist maltose negative hybrid ale yeast that naturally retains a full body, authentic mouthfeel, and flawless balance. This uncompromising commitment to quality is why our brand maintains an industry leading seventy three percent repeat purchase rate and a world class seventy nine Net Promoter Score. Widely hailed by the press, The Guardian describes BRULO as the Rolls Royce of Alcohol Free Beer, while our flagship range recently triumphed as the undisputed winner in The Telegraph's blind taste test against the market's top alternatives. The Telegraph notes that we have completely nailed it, stating most people would be hard pushed not to think this was a full strength pale ale. Every single can is tunnel pasteurised for ultimate shelf stability and consistency, ensuring your customers get the exact same premium, award winning experience batch after batch. Do not just stock an alcohol free alternative, upgrade your shelves with the brand that is actively redefining the category. Bright golden colour with a frothy white head and cereal grain on the nose. Fresh and balanced with light malt, grassy, floral hops, and a touch of dry bitterness on the finish.