Gentle Deodorant Cream Lavender is one of The Natural Deodorant Co.'s most popular sensitive skin options, created for customers who want reliable freshness without irritation. The soft, calming lavender scent offers a familiar everyday fragrance with broad appeal. Formulated without sodium bicarbonate, this bicarb free cream uses magnesium oxide and absorbent clay to neutralise odour naturally while being kinder to delicate underarm skin. It provides reliable all-day freshness without blocking pores and works from first use with no detox period required. The rich, creamy texture is applied by hand, allowing it to rub in fully for better coverage and helping to prevent white marks on clothing. Key selling points include bicarb free formulation for sensitive skin, all-day odour protection, aluminium salt free ingredients, no white marks, vegan and cruelty-free credentials, plastic-free packaging and UK manufacturing. The 55g glass jar typically lasts 10 to 12 weeks with daily use, offering strong value for customers and excellent repeat purchase potential for retailers.