Ayumi Turmeric & Vitamin C Brightening Face Wash is a gentle daily cleanser designed for customers concerned about dull, tired-looking or uneven-looking skin. It gently removes dirt, excess oil and daily impurities while helping to refresh the complexion and improve the appearance of brighter, more radiant skin. Formulated with Turmeric, Vitamin C, Amla and Papaya, the formula combines Ayurvedic botanical ingredients with modern skincare actives. Papaya Enzymes provide gentle exfoliating care to help remove surface build-up, while nourishing Argan Oil helps leave skin feeling soft, comfortable and refreshed without a tight or stripped feeling. WHY STOCK AYUMI TURMERIC & VITAMIN C BRIGHTENING FACE WASH? Targets a clear consumer need: dull, tired and uneven-looking skin Helps brighten the appearance of the complexion Gently removes dirt, excess oil and daily impurities Papaya Enzymes provide gentle exfoliating care Turmeric and Amla provide an Ayurvedic botanical point of difference Enriched with Vitamin C and nourishing Argan Oil Suitable for daily morning and evening use Leaves skin feeling clean, fresh and revitalised Derma Approved Vegan and cruelty-free Made in the UK Strong cross-selling opportunity with the Ayumi Turmeric Glow Toner and Daily Glow Turmeric Peptide Cream HOW TO USE Wet the face with lukewarm water and apply a small amount to the palms. Gently massage onto the face and neck using circular motions, then rinse thoroughly and pat dry. Use morning and evening as part of a daily skincare routine. Follow with Ayumi Turmeric Glow Toner and moisturiser. KEY INGREDIENTS Turmeric, Vitamin C, Amla, Papaya Extract, Argan Oil and Glycerin.