Nice Rice is leading a sustainable rice revolution. We source our rice from farms which are: - Reducing water by 40% - Cutting Methane emissions by 40% - Incentivising farms to take up sustainable practices - Certified under a sustainable farm standard Our signature sustainably-farmed wholegrain basmati, perfectly cooked and ready to heat at home. Our heritage variety Basmati has a beautiful nutty flavour and we never mix our grains. So our wholegrain makes other rice seem, well, ordinary.